LANCÔME PARIS · DFS TRAVEL RETAIL
L’Absolu
Rouge
Rouge
A four-part mobile campaign for L’Absolu Rouge. Raspberry colour, sculptural roses and luminous beauty portraits connect the campaign; a consistent typographic system gives every message room to breathe, from the first impression to the offer.
Four screens, one campaign
01
02
03
04
What holds it together
PALETTE
RASPBERRY
C60E46
ROUGE
A00424
DEEP ROUGE
4A0316
CASE BLACK
120104
GOLD
F6D6A8
Raspberry carries the campaign, deep rouge adds depth, case black grounds the type. Gold is reserved for labels and rules.
TYPE
Metamorphose
L’ABSOLU ROUGE
SUPPORTING LABEL
One serif throughout: italic for feeling, tracked caps for facts. A grotesque appears only at label size.
IN STORE
AT THE COUNTER
OFF SITE
