Lu Feng is a Los Angeles–based Senior Product and Visual Designer with 10 years of experience across UX/UI, brand identity, and campaign design for art and cultural institutions, as well as luxury and beauty brands. Her work bridges product thinking and visual storytelling, spanning digital platforms, paid media, editorial, and print.
She has led and contributed to projects for MoMA, SFMOMA, Frieze, the Asian Art Museum, L’Oréal, Lancôme, Kiehl’s, Clé de Peau Beauté, David Yurman, The Standard, Beverly Center, and other global brands and cultural institutions.
Lu holds an MFA in Graphic Design from CalArts, and her work is held in LACMA’s permanent graphic design collection.
She is currently open to new opportunities and collaborations. CV available upon request.
She has led and contributed to projects for MoMA, SFMOMA, Frieze, the Asian Art Museum, L’Oréal, Lancôme, Kiehl’s, Clé de Peau Beauté, David Yurman, The Standard, Beverly Center, and other global brands and cultural institutions.
Lu holds an MFA in Graphic Design from CalArts, and her work is held in LACMA’s permanent graphic design collection.
She is currently open to new opportunities and collaborations. CV available upon request.